Nathan Lucas
Marketing technologist, WordPress developer & designer
Summary
Designer-developer with 18+ years building and running marketing websites, sales tools and web platforms end to end: strategy, branding and design through custom development, migration, launch, analytics and optimization. Known for saying "yes, I'll figure it out" and following through, from debugging decompiled Flash to building AI assistants on the Claude API. Equally comfortable in Figma and in PHP, Python and the command line, and experienced working across sales, marketing, engineering and support teams.
Selected results
- Designed and built Chassis, a WordPress multisite framework unifying four brand sites; migrations raised Lighthouse performance from the 60–70 range to the high 90s (98% performance, 100% accessibility).
- Led a solo ExpressionEngine to WordPress migration of the corporate site with no SEO loss; introduced Git and a staged deployment workflow to the company.
- Built Docs, a sales enablement platform with full-text PDF search, engagement tracking and LinkedIn sharing, adopted by the entire sales team and still used company-wide.
- Built AI assistants (retrieval-augmented generation with Python, Supabase and the Claude API) that answer sales questions, recommend assets from call transcripts and draft RFP responses.
- Handled 50% of a 4–6 person multimedia team's tickets; redesigned the corporate logo, still in use.
Experience
MotionPoint
Oct 2008 – Oct 2026Boca Raton, FL · remote from 2015 · Promoted through Flash Designer → Interactive Media Manager → EasyLink Designer → EasyLink Developer → Marketing Web Developer
Marketing Web Developer · 2016–2026
- Sole developer, and for several years sole designer, of the corporate website and the full suite of brand sites after acquisitions (MotionPoint, Marketfully, Keycontent, The Social Element).
- Architected Chassis: drag-and-drop block system, per-site brand kits, per-site plugins and a shared widget library; fast, accessible and editable through Claude Code.
- Wrote a Python migration tool (WordPress REST API, crawling, front-end scraping) that converted Elementor, ACF-block and hard-coded pages into Chassis and moved metadata into Rank Math; migrated a full brand site in about two days.
- Built Docs, a sales intranet with full-text PDF search and in-PDF highlighting, favorites, an engagement dashboard, LinkedIn API sharing and a brand center.
- Built Explore, a browser-based presentation platform with personalized client and presenter slides, expiring links and PDF export.
- Built AI tools on the Claude API and Supabase: a RAG sales assistant and an RFP response helper, with human review.
- Managed GA4, Google Tag Manager, Search Console, Pardot, HubSpot, Salesforce and Rank Math.
- Designed brand assets: corporate logo redesign, MotionPoint Express and Marketfully branding, hero graphics and illustrations; edited podcast video.
- Modernized development with custom PHP/MySQL themes, local/dev/staging/production environments, Git, DeployHQ, DDEV and Docker.
EasyLink Designer / Developer
- Primary builder of EasyLink language-detection and switching tools, customized per client with web engineering.
- Replaced Word-based install guides with an interactive builder that generates client-specific embed code; still used by web engineering.
Flash Designer / Interactive Media Manager
- Localized Flash, images, PDFs, CSS and video for Verizon Wireless, T-Mobile, Best Buy, Ford and Chevrolet; decompiled and debugged ActionScript when source files were missing.
- Managed an overnight South American team for 24/7 coverage, plus voiceover and document vendors.
- Built a JavaScript intake wizard and a PHP/MySQL project tracker that generated client quotes.
Cendyn · Web Designer, eProposal Team
2007 – 2008- Built HTML/CSS eProposal sites for hospitality brands including Hilton, Trump and Radisson; became the team's fastest producer and moved up to work alongside senior designers and developers.
Earlier experience
2004 – 2007- Sales Representative, Empire (Miami): consistently closed sales as the youngest rep with no prior experience.
- Starbucks, American Cafe (bartender), Olive Garden: customer-facing roles built on speed, memory and rapport.
Skills
Development
AI & tooling
Design & media
Marketing tech
Education
B.S., Media Arts and Animation
The Art Institute of Fort Lauderdale, 2007
Current
Incantive, founder (in development): automated agency-level marketing and WordPress sites for small businesses.
Middle Ground Photography, owner: family photography.